From the introduction of the Apple II through the Macintosh Plus, Apple's products favored a beige-like color scheme of differing shades. Though Esslinger originally created a design for the Macintosh, it wasn't until the Apple IIc, designed with Rob Gemmell, that Apple would first introduce the new design language. It was out of this contest that Hartmut Esslinger and his team at frog design came to Apple and created a unique design language that took the project's code name and helped establish Apple with a serious corporate image. It was Manock's suggestion that it be made a contest and proceeded to solicit designers from the pages of magazines. The importance that Jobs put on appearance led to a desire to begin the search for a "world-class" designer or design team to give Apple a unique and uniform design language. It was from this group that a project called " Snow White" emerged. In addition to the Apple II, Manock came to manage Apple Design Guild which consisted of a loose band of in-house designers, among them Bill Dresselhaus-responsible for the Lisa-and Rob Gemmell-responsible for the Apple IIe and IIc. ![]() Jobs and Manock set about establishing the design language that would be used by Apple for the first 10 years. Jobs was notoriously obsessed with design and style, rumored to linger over appliances at Macy's for inspiration. Steve Jobs wanted to be a part of the design process more than was practical to do when utilizing external design agencies, and the in-house design group allowed for changes to be made more efficiently - all while making it easier to maintain the secrecy of upcoming projects.Īpple Industrial Design was established in April 1977 when Steve Jobs hired Jerry Manock to design the Apple II housing. The group was established so that Apple could design more products in-house, rather than relying on external design firms. responsible for crafting the physical appearance of all Apple products. ![]() Needless to say, everyone will be digesting these developments for a while now, so duck and cover because the hot takes will be hitting like a meteor shower, and then jump in the comments and let me know what you think.The Apple Industrial Design Group is the industrial design department within Apple Inc. ![]() He has a deep love of product and a stronger Operations org and these new reports will let him delve more deeply into that aspect of the company. Williams has been running both health in general and the Apple Watch product at Apple since those efforts began. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come." "The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. Today it is stronger, more vibrant and more talented than at any point in Apple's history," said Ive. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio."After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Both Dye and Hankey have played key leadership roles on Apple's design team for many years. Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple's chief operating officer.
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